Capella Solutions wanted to launch a new range of automotive coating aerosols, for the professional refinishing market.
Our market research identified that there was a clear lack of strong branding in this sector. Most competitors’ packaging simply consisted of a label with a logo and a set of health and safety instructions.
We saw a ‘niche’ in the market and applied a retail approach to the brand design and labelling. Using clean, clear ‘retail style’ branding, and specialist metallic paper on the labelling, set the product apart from the competition, supported its premium price and helped the brand go from strength to strength.
The launch was supported with a range of marketing material including brochures and promotional giveaways.
ProXL
